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Coastline Minute Coastline Community College Homepage
  Friday, July 3, 2009   
| | Script Example 1 | | Script Example 2 | | Script Example 3 ||
 


The “Coastline Minute” is designed as a public relations, marketing and promotional spot for use on Coastline’s Cable Television Channel reaching 250,000 homes in the Orange County area. The various one-minute spots are produced by the CCC Telemedia Department and are intended to run as a program break during normal daily and evening educational programming on Coastline’s Edu-cable Channel. Future uses may also include the college's website. The focus of these short “infomercials” will be to provide public information about enrollment opportunities, to promote College courses and programs, and to provide a needed opportunity for better communication with the community. If you have an idea for a one-minute spot that you believe would be appropriate, please fill out the form below. Submit it on-line when done.

Your 60-second spot will run for 30 days, unless otherwise requested, as indicated below.

Please call Kevin Donahue, x16215 for additional information or if you have questions.
   Name of contact person:

Name:

Position:

Email:

Phone:
   Indicate your supervisor:

Name:

Email:

Phone Number:

Title:
Please discuss your advertising plans with your supervisor. After on-line submission of this form, your supervisor will be contacted by e-mail, and will be asked to approve your advertising plans.

What is the name of this advertising? (e.g. ‘Encouraging Students to enroll in Paralegal Studies.’; ‘Foundation Fundraising’; ‘Raising Awareness of the Bookstore’s Services’.)

What would you like to see as a result of this advertising?

Main Idea and concept to present in a few sentences:

What other visuals could be used to support the message (stills/video clips/location shots, etc.)?


Any other considerations, such as dates of airing,etc.?



 

Please note the following:

  1. Please submit a ‘Coastline Minute’ request form no fewer than three weeks before the first expected airing date. (Exceptions may be granted in compelling situations.)
  2. The supervisor, normally a dean, will be asked to approve this submission before additional work is done.
  3. The submitter is often the person who is asked to be recorded for the televising of the Minute.
  4. Script contact should avoid referring to a specific person, (unless that person is the one being recorded for later broadcast) but rather focus on a department contact or phone number.
  5. The submitter is required to prepare a written draft of the script. (See top of this page and click on any of the ‘Script Examples’ for ideas.)
  6. The submitter is required to meet with the studio director to discuss the script draft and obtain any additional information. The use of still photos and/or video clips is normally discussed at this time. The submitter may be asked to provide such media or schedule arrangements for shooting if needed.
  7. A date and time is determined as to when the Minute will be recorded. (Harry Ratner or Ted Boehler will be producing the taping of the spot.)
  8. The final script (used in the Minute) will be sent to the above-mentioned supervisor. The supervisor will be asked to approve the script for content accuracy.
  9. Faculty – normally, Minutes are not produced to promote one class or one instructor’s classes. However, with significant input from your department chair and with each Minute stating the class being promoted is one of many offered by Coastline, we would be happy to help.


    10. Note: Final production approval for broadcast of the Minute will be made by Dr. Ted Boehler.
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